The Goal
    Team Lab Rover is taking part in one of the most ambitious global motoring events ever staged - The Guinness World Records Road Challenge:

  • First of a series of events which will firmly establish Guinness World Records as owner, organizer and promoter of high profile international endurance events
  • An innovative and dynamic global marketing exercise for Guinness World Records formerly The Guinness Book of Records)
  • Supported by multi-million dollar global marketing campaign
  • Appropriate organizations can develop rewarding business partnerships with this unique event as a means of delivering specific marketing objetives, either in individual countries of internationally